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Writing guides

Short, practical guides with examples. Each one links to the tool that helps.

How many characters fit in a post, bio, title or text message, how emojis and Arabic are counted, and how much text actually gets seen.

The rules of title case and sentence case, the differences between AP and Chicago style, and how French, Spanish and German titles work.

Short sentences, active verbs, one idea per paragraph: simple rules that make any text easier to read, with before-and-after examples.